Digital Experience Assurance (DEA)
Enhanced Digital Experience Monitoring for high customer satisfaction
Digital Experience Monitoring focuses on the performance, security, and quality of application and service delivery, providing the IT team with insight into the end-user experience. Customer satisfaction is key to customer retention and business growth, and Digital Experience Assurance plays a very important role.
Focus of Digital Experience Assurance Solutions
- Achieving successful business outcomes depends on satisfied customers and productive employees. Business-critical systems and applications need to be responsive in a predictable manner.
- In today’s cloud-based infrastructure, user experience can suffer from issues anywhere between the user’s device and the services/applications. Identifying and resolving the root cause of an issue on time becomes paramount in delivering high-quality service.
- Digital Experience Monitoring (DEM) tools track user experiences, but Digital Experience Assurance (DEA) is needed for advanced analytics to correlate multiple DEM measurements effectively to ensure superior digital experiences for customers.
Focus of Digital Experience Assurance Solutions
- Ennetix’s xVisor, an AIOps-based digital experience assurance platform, provides end-to-end observability for application delivery components, analyzing their performance, security, and quality.
- With the digital experience monitoring solutions of Ennetix, businesses can track user interactions, identify issues in real time, and optimize customer experiences.
- xVisor integrates multiple vantage points for comprehensive visibility and utilizes data from various sources to present an integrated root-cause analysis.
- xVisor also provides security insights with contextual user and entity behavior analytics to reduce the risk to enterprise data and resources.
Categories of Digital Experience Monitoring Tools
In the measurement space, Digital Experience Monitoring (DEM) tools have three categories of solutions:
● Real User Monitoring (RUM) – measures the performance of web applications using embedded scripts and other means from the user’s perspective.
● Synthetic Transaction Monitoring (STM) – monitors performance using established simulated baselines using synthetic tests.
● Endpoint Monitoring (EP) – presents visibility of end-user device level data and its security posture.
Ennetix xVisor deploys all these DEM tools and enables correlations under its DEA platform.
Conclusion
The xVisor-driven Digital Experience Assurance solution ensures a premium user experience, crucial for today’s varied work environments, including remote and on-premise locations. Ennetix’s Synthetic transaction Monitoring, Endpoint Monitoring, and Real User Monitoring provide deep visibility to optimize the application performance while identifying and resolving problems before they affect users and/or customers.
By leveraging the digital experience monitoring platform of Ennetix, organizations can gain insights into web performance and security, application responsiveness, and overall user satisfaction.
